Before you hire a VA,
talk to me.
You’re about to pay a person to do work an AI team does faster, in your voice, at 2am. I install that team instead: your business written down in one folder, a Chief of Staff you talk to first, and two or three AI employees doing real weekly work. Built with you, in your accounts, in a month. And built so that a few months in, you don’t need me.
30 minutes. You leave with your AI gameplan either way.
Working
Working
Chosen together
Your chart, end of month one.
See my own AI team →This isn’t coaching, and it isn’t a course.
It’s an install.
You leave with an AI team, in your own accounts, that keeps working when I’m not there. Named roles doing real weekly work in your business. They just happen to be AI.
Each one: one job, business hours, and you still manage them
You’ve got the payroll.
Where’s the team?
You’re not doing it all alone anymore. You hired the VA, maybe a contractor or two, and they help. But be honest about the math: you’re paying real money every month for work you can’t quite see, and the projects you actually care about are still stuck.
Meanwhile the projects circle. They sit on your mind, you start one, you hit a roadblock, you set it down, and it stays undone. Your revenue doesn’t reflect how long you’ve been at this, because the pieces that would move it keep getting blocked.
And you’ve done the AI thing. The mastermind with the AI experts, the course, the bootcamp. You walked out with notes, not a built business.
What changed.
Until recently, AI could only talk about your business. Now it works inside the tools you already run on. Not copy-paste. Actually work: the page goes live, the emails load into your platform in your voice, the labels appear in your inbox.
Which means something that was never true before: you can hire for the output without hiring a person.
Almost nobody is running their coaching business this way yet. That’s the window. The coaches who win the next year are installing their teams right now.
You, to your Page Builder
What you’ll own that
you don’t have today.
One folder, and inside it nine short files your Claude reads before it does anything: who you are, who you serve, what you sell and at what price, how you sound, where each number lives, the decisions you’ve made, your tools, your proof, your method. The rule that makes it work: if it lives only in your head, it doesn’t exist to your AI.
One front door, named by you before we meet (or not named at all; that’s fine too). It asks before it acts, tidies quietly when you open a session, keeps you on one main build at a time, and never asks you a question it could have answered by reading your files.
Meeting Capture first, on a call you actually had, so decisions and promises stop vanishing. Your weekly email second, drafted in your voice into your own platform. A third we choose together against the one thing costing you the most. Each one is a written job: what it produces, what it never does. Two or three working employees is a system. Nine is a museum.
Your Claude looks first, decides the small things and tells you in one line, recommends the medium ones and asks for a yes, and only asks you outright about money, people, and what’s in your head, with a guess attached even then. Your job becomes yes, or fix one thing.
Every system you own on one chart, each box in one of four honest states with the date it was last seen working, and a guide behind every box that says what it does and the first thing to type. We spend two minutes on it at the top of every call.
And a weekly rhythm that continues into month two without a restart. Most people who buy AI tools stop using them in about three weeks. There is a session in month one that exists so that doesn’t happen to you.
The team you can hire.
You don’t hire them all. The full menu has eighteen roles; these are the ones most installs start from. Every install begins with the same two, a third gets chosen together, and the rest wait until there’s a real reason. Every role below runs in a real coaching business today.
Every call that matters filed the same day: the transcript, a short note of what was decided, the project file brought up to date. Six months from now you’ll search a conversation from today and find it.
Replaces: after-call admin and “what did we say last time?”
Your weekly email and your sequences, drafted in your voice from what you’ve actually sent, and left inside your email platform as drafts for you to send. Where your platform has no clean connection, you get a paste-ready draft, and I’ll say which before we start.
Replaces: the $1,000-a-month copywriter, and the guilt about the list you barely email.
Works a named mailbox: what actually needs you, replies drafted in your voice, never sent. It starts in observe-only mode and never archives or deletes.
Replaces: the VA hours you pay for email.
Your calls, workshops, and old posts turned into drafts for the platforms you use, in your voice, with one tracker. Never posts.
Replaces: the “what do I post?” spiral.
Where the hours actually go, how things really get done written down so a new person could follow it, and a one-page board of what is being built.
Replaces: the undocumented business.
Describe the page; it drafts the copy, builds it on your platform as a draft, keeps a change log, and never publishes without your yes.
Replaces: the designer invoice and the three-week wait.
The renewal cliff and the quiet members watched, save notes drafted, and where you run check-ins, a progress report each member can see.
Replaces: gut-feel retention.
Your real numbers from the one source you named for each, with the source cited. Month two, after we’ve mapped where your numbers live, never day one.
Replaces: “I don’t actually know my numbers.”
Anything else your business needs, your own Claude builds on the same foundation, and I show you how. That’s the point of the foundation.
Every hire gets
an office and an onboarding packet.
An employee is only as good as what they know. So before your team does anything, it gets two things.
You watch all of it get built, and you run each system the first time yourself. That’s on purpose: a system you’ve driven once is a system that stays alive.
How we build your team.
Month one:
the install. $5,000.
Two 90-minute setup sessions plus three 45-minute working sessions, front-loaded in the first two weeks. We set up your folder and your business brain, you name your Chief of Staff, and we make your first hires, pointed at something real: a cost you’re tired of paying or a project that’s been stuck for months. Nothing gets handed to you finished. We build each system together on a call and you run it first. By the end of month one you have a working team, not a plan.
Every month after:
the partnership. $2,500/month.
Simple monthly subscription, cancel anytime. Everything your team builds lives in your accounts. If we stopped tomorrow, it all keeps working and it’s all yours.
“I want clients to be able to work with me for a few months and then not need me anymore. I don’t like the idea of handcuffing them to my subscription.”
Kelly
There are two ways to sell a system like this. One is “I set it up and I keep it running for you,” which sounds generous and quietly handcuffs you to a subscription, because the day you stop paying, it stops being tended. This is the other one. I install a foundation: the folder, the brain, the rules, the first employees, and the judgment that grows the rest, written where your Claude reads it. Then your Claude builds on it. Everything runs in your account, on your machine. You could stop paying me tomorrow and keep all of it.
While we’re working together, part of what you have is me watching AI for you. When something better comes out, we bring it into your system together, on a call, so you’re always running the best setup I know how to build.
Why me, and why
not a course or an agency.
A client once asked me: do you give somebody the fish, or teach them how to fish? This is the third option. We fish together, in your account, every week, until your business runs the way you always pictured.
Since early 2024 I’ve been the person answering the AI questions inside a ~500-person community of online business owners, nearly every day. Real businesses, real breakage, real judgment calls: what to automate, what to keep human, how to fix it when it breaks. Tools change monthly; the judgment travels.
And here’s the part I’d want to know if I were you: all of this runs in my own business first. My own Chief of Staff is named Chelsea, and she briefed me this morning. When I ran the first org chart on my own business, my registry listed 16 systems. The sweep found 213, most of them things I’d built, used, and forgotten. I don’t sell anything my own company doesn’t run on, and you can see my own AI team for yourself.
It will never feel like “here you go, good luck.”
Is this you?
Probably not for you if: you’re pre-revenue, you want a course, you want to hand your marketing to someone and never think about it again, or the person who’ll sit at the keyboard with me isn’t you or someone you’ve already named. I build with you, not instead of you.
The numbers, out loud.
Here’s the frame I’d use. One good hire costs $2,000 to $3,000 a month, works 40 hours a week, and does one job. This is a whole team, plus the person who builds it with you and teaches you to run it, for about the price of that one hire. It works at 2am the night before your launch. It never puts in notice. And everything it builds is yours: if we stopped tomorrow, your team keeps working and you keep all of it.
Your human team: bring them along free, always. They can sit in on our sessions, watch every recording, and ask questions in your Slack channel. If you want team members set up with their own AI (their accounts, their workflows, their own line to me), that’s the Team Container: $1,000 a month covers up to three builders under care, with a one-time $1,500 onboarding per builder.
Tell me what’s eating your weeks. If your team can do it, I’ll tell you exactly how, on the call.
Questions, answered
No. Seventeen years of teaching math taught me how to walk smart people through unfamiliar territory. You bring the business. I bring the build.
The AI that fits your business plus the platforms you already run on. Kajabi is a specialty; your stack is fine too.
Yours. Your AI, your platforms, your logins, your assets. Your team works for you, not for me.
No. The first boundary on every employee is the same: drafts, not sends. Emails land in your platform as drafts. Replies wait for you. Nothing is published, scheduled, or deleted without you saying go.
Two or three in month one, on purpose. Three working employees is a system; nine is a museum. Once the foundation exists, your own Claude can build the next one on it, and I’ll show you how.
One 45-minute session a week, plus reviewing what your team produces. Most clients spend more time approving finished work than doing anything that feels like homework.
Your sessions bank, up to four, so a vacation or a launch week doesn’t cost you anything. Your employees don’t take the week off.
When something big is moving, two sessions can combine into one longer 90. And if your bank is empty, an extra session is available for $500. Just ask.
Bring them, free, to every session and into your Slack channel. The goal isn’t replacing people you love working with; it’s getting the $5-an-hour work off everyone’s plate. If a team member should have their own AI setup, that’s the Team Container above.
The partnership continues month to month, a simple subscription, cancel anytime. Most clients stay for the weekly session and the line between, because that’s where the next system gets built with you. Nobody stays because they’d lose the system if they left. They wouldn’t.
Your team is yours. It keeps working, in your accounts, whether we’re working together or not. And leaving is a proper handover, not a fade: in our last session every scheduled thing is handed to you or turned off, we take a final snapshot, I give you an honest closing report on what’s alive and what’s quiet, and I write one page into your folder on how your system runs without me.
The gameplan call is free.
The backlog isn’t.
30 minutes · you keep the gameplan either way
AI implementation for established coaches. Built with you, in your accounts.
One useful email, most weeks. What AI is actually doing inside coaching businesses. No hype, ever.
