Meet your new team. They start immediately.
I help established coaches hire AI employees. An Email Writer trained on your voice. An Inbox Manager who clears the pile. A Numbers Person who knows your revenue cold. A Chief of Staff running all of it. Hired one at a time, working in your own accounts, doing real work every week. I install each one with you, and I keep your whole team sharp as AI advances.
30 minutes. You leave with your AI gameplan either way.
This isn’t coaching, and it isn’t a course. It’s a hiring process.
You leave with employees: named roles doing real weekly work in your business. They just happen to be AI.
Each one: one job, business hours, and you still manage them
You’ve got the payroll. Where’s the team?
You’re not doing it all alone anymore. You hired the VA, maybe a contractor or two, and they help. But be honest about the math: you’re paying real money every month for work you can’t quite see, and the projects you actually care about are still stuck.
Meanwhile the projects circle. They sit on your mind, you start one, you hit a roadblock, you set it down, and it stays undone. Your revenue doesn’t reflect how long you’ve been at this, because the pieces that would move it keep getting blocked.
And you’ve done the AI thing. The mastermind with the AI experts, the course, the bootcamp. You walked out with notes, not a built business.
What changed.
Until recently, AI could only talk about your business. Now it works inside the tools you already run on. Not copy-paste. Actually work: the page goes live, the emails load into your platform in your voice, the labels appear in your inbox.
Which means something that was never true before: you can hire for the output without hiring a person.
Almost nobody is running their coaching business this way yet. That’s the window. The coaches who win the next year are hiring their teams right now.
You, to your Web Designer
Meet the team you can hire.
Every role below has been hired into a real coaching business and done the job. You don’t hire them all at once. We start with the roles your business is begging for, and your team grows from there.
Your first hire, and the one the rest of the team reports to. Briefs you each morning, tracks your commitments, routes your requests, and turns everything your team produces into decisions instead of a pile.
Replaces: the 30-tab morning and the scattered to-do list.
Writes your weekly email in your voice, trained on what you’ve actually sent, and loads it into your platform ready for your review.
Replaces: the $1,000-a-month copywriter, and the guilt about the list you barely email.
Triages and labels, drafts replies that sound like you, learns from your edits, and files a weekly inbox report.
Replaces: the VA hours you pay for email.
Turns one call or podcast into a week of posts, in your voice, ready to schedule.
Replaces: the “what do I post?” spiral.
Builds your next launch from your last one: the emails, the affiliate outreach, the timeline. Catches the errors before anything sends.
Replaces: the launch-copy sprint and the coordination chaos.
Pulls your real revenue, subscribers, and funnel health into one plain-English report every week.
Replaces: “I don’t actually know my numbers.”
Builds and fixes pages by talking, in your brand, on your platform.
Replaces: the designer invoice and the three-week wait.
Walks every step of your funnel like a customer, finds the dead links and the silent leaks, then ships the fixes.
Replaces: the leak you don’t know you have.
Captures every client call, drafts the recap the same day, and keeps a living playbook for each client.
Replaces: after-call admin and “what did we say last time?”
Turns your program data into per-member progress reports that make renewal conversations easy.
Replaces: gut-feel retention.
Watches how the work actually happens and writes your operations manual as you go.
Replaces: the undocumented business.
A role we design together for the work only your business does: a book pipeline, a podcast workflow, a certification program. Scoped with a written definition of done, so we both know when to celebrate.
And the roster keeps growing. Every month we look at what’s costing you the most, and we hire for it. The building never stops.
Every hire gets an office and an onboarding packet.
An employee is only as good as what they know. So before your team does anything, it gets two things.
You watch all of it get built. That’s on purpose: you’ll understand your own team, and you’ll own it.
How we build your team.
Month one: the install. $5,000.
Two 90-minute setup sessions plus three 45-minute working sessions, front-loaded in the first two weeks. I set up the office and the onboarding packet, you name your Chief of Staff, and we make your first hires from the roster, pointed at something real: a cost you’re tired of paying or a project that’s been stuck for months. By the end of month one you have a working team, not a plan.
Every month after: the partnership. $2,500/month.
Simple monthly subscription, cancel anytime. Everything your team builds lives in your accounts. If we stopped tomorrow, it all keeps working and it’s all yours.
“Part of what you have now is me watching AI for you. When something more powerful comes out, I bring it into your system, so you’re always running the best setup I know how to build.”
Kelly
Most people have to keep up with AI themselves. You have someone whose job is making sure your business never falls behind.
Why me, and why not a course or an agency.
A client once asked me: do you give somebody the fish, or teach them how to fish? This is the third option. We fish together, in your account, every week, until your business runs the way you always pictured.
Since early 2024 I’ve been the person answering the AI questions inside a ~500-person community of online business owners, nearly every day. Real businesses, real breakage, real judgment calls: what to automate, what to keep human, how to fix it when it breaks. Tools change monthly; the judgment travels.
And here’s the part I’d want to know if I were you: every role on that roster runs in my own business first. My own Chief of Staff is named Chelsea, and she briefed me this morning. I don’t sell anything my own company doesn’t run on.
It will never feel like “here you go, good luck.”
Is this you?
Probably not for you if: you’re pre-revenue, you want a course, or you want to hand your marketing to someone and never think about it again. I build with you, not instead of you.
The numbers, out loud.
Already know you’re in? You can start here.
Here’s the frame I’d use. One good hire costs $2,000 to $3,000 a month, works 40 hours a week, and does one job. This is a whole team, plus the person who builds it with you and keeps it current, for about the price of that one hire. It works at 2am the night before your launch. It never puts in notice. And everything it builds is yours: if we stopped tomorrow, your team keeps working and you keep all of it.
Your human team: bring them along free, always. They can sit in on our sessions, watch every recording, and ask questions in your Slack channel. If you want team members set up with their own AI (their accounts, their workflows, their own line to me), that’s the Team Container: $1,000 a month covers up to three builders under care, with a one-time $1,500 onboarding per builder.
Tell me what’s eating your weeks. If your team can do it, I’ll tell you exactly how, on the call.
Questions, answered
No. Seventeen years of teaching math taught me how to walk smart people through unfamiliar territory. You bring the business. I bring the build.
The AI that fits your business plus the platforms you already run on. Kajabi is a specialty; your stack is fine too.
Yours. Your AI, your platforms, your logins, your assets. Your team works for you, not for me.
One 45-minute session a week, plus reviewing what your team produces. Most clients spend more time approving finished work than doing anything that feels like homework.
Your sessions bank, up to four, so a vacation or a launch week doesn’t cost you anything. Your employees don’t take the week off.
When something big is moving, two sessions can combine into one longer 90. And if your bank is empty, an extra session is available for $500. Just ask.
Bring them, free, to every session and into your Slack channel. The goal isn’t replacing people you love working with; it’s getting the $5-an-hour work off everyone’s plate. If a team member should have their own AI setup, that’s the Team Container above.
The partnership continues month to month, a simple subscription, cancel anytime. Most clients stay because the list of “what else could my team do” keeps growing, and the hiring never stops.
Your team is yours. It keeps working, in your accounts, whether we’re working together or not. What ends is me: the weekly sessions, the Slack line, and my watching AI on your behalf. You keep everything we built.
The gameplan call is free. The backlog isn’t.
30 minutes · you keep the gameplan either way
AI implementation for established coaches. Built with you, in your accounts.
One useful email, most weeks. What AI is actually doing inside coaching businesses. No hype, ever.
